Winning Ads.
Proven
Results.
How AdVance Creative Agency helped Debt Relief Company – Under NDA achieve elite contact rates, elite close rates, and a CAC well below target — through strategic, high-intent video ad creative.
3.2%
Best CAC — Target ≤ 4.5%
44%
Peak Contact Rate — Target 33%
37.5%
Peak Close Rate — Target 25%
Campaign Overview
Total Ad Spend
$110,389
Across all creatives in this batch
Contracts Sent Value
$1.3M+
In debt enrolled from this campaign
Enrolled Debt
$950K
Confirmed enrollments to date
Best CAC Achieved
3.2%
Winning concept vs. 4.5% target
The Challenge
High Stakes.
Harder Targets.
Debt relief is one of the most trust-sensitive categories in paid social. Getting clicks is the easy part — the challenge is generating high-debt, high-intent leads who show up to sales calls and actually enroll. Debt Relief Company – Under NDA came to AdVance with a clear performance framework and aggressive KPI targets.
CAC
Ad Spend ÷ Contracts Sent — Debt Relief Company - Under NDA's primary success metric. Think inverted ROAS.
Target ≤ 4.5%
MQL Contact Rate
% of qualified leads (≥$10K debt) that connect with a sales rep. Measures lead intent.
Target ≥ 33%
Contact to CS
% of contacts that became a signed contract. The close rate — driven directly by creative quality.
Target ≥ 25%
MQL ABI
Average debt amount of qualified leads. Higher debt = larger deal size for Debt Relief Company - Under NDA.
Target ≥ $35,000
Our Approach
How We
Built it.
01
Audience-First Strategy
Before scripting a single concept, we mapped the Debt Relief Company – Under NDA customer — who carries $30,000+ in unsecured debt, what their daily pain looks like, and what would make them stop scrolling and call. We identified that specific debt-focused messaging attracts buyers, while vague financial content only attracts browsers.
“Vague financial stress messaging attracts browsers. Specific debt situations attract buyers.”
02
Concept Development & Production
We developed multiple distinct creative concepts — each testing a different hook angle, visual treatment, and tone. Every concept was built on the same conversion-proven body structure: problem agitation → solution → social proof → CTA. This structure mirrors Debt Relief Company – Under NDA’s own sales conversation, creating zero friction between the ad and the close.
“Unexpected hooks outperform safe financial content. The hook determines who shows up to the call.”
03
Performance-Led Iteration
Every concept is briefed against Debt Relief Company – Under NDA’s full KPI framework — not just CPL, but contact rate and close rate. After the first batch runs, we analyze which concepts performed best across every metric. The second batch is then built entirely around those learnings — new concepts, hooks, and angles modeled on what the data proved worked. This cycle repeats each month, compounding performance over time.
“We produce the first batch, identify the top performers, then build the next full batch of concepts around what the data tells us works — giving clients a compounding creative advantage every month.”
The Results
Two Winners.
All Targets Beaten.
Two concepts emerged as clear standouts — both beating every downstream KPI simultaneously.
★ Top Performer · Winning Creative #1
The Bank Robbing Concept
Best CAC in the Entire Batch
3.2%
CAC — 29% below target
Why It Worked
The bank robbing concept succeeded because it was completely unexpected in a financial services feed — creating the cognitive dissonance needed to stop the scroll. It attracted high-urgency viewers who arrived at the sales call already engaged. The 44% contact rate — 11 points above target — is direct evidence that this ad generated leads who genuinely wanted to talk. The 37.5% close rate confirmed the concept was pre-selling effectively: leads arrived warm, understood the product, and were ready to enroll.
"Generating very high intent... this one did good."
— Debt Relief Company - Under NDA, Client Performance Review
★ Winning Creative #2
High-Intent Concept
4.5%
CAC — on target
Why It Worked
This concept hit every downstream metric at an elite level. A 30.8% close rate means nearly 1 in 3 people who spoke with a sales rep from this ad signed a contract — a testament to how effectively the creative set up the conversation. The structure, tone, and CTA aligned perfectly with what Debt Relief Company - Under NDA's sales team delivers on the phone, creating zero friction between the ad experience and the close.
Combined Performance
Two Concepts.
Every KPI Green.
Across both winning concepts, not a single target was missed. This is what high-performance creative looks like when strategy, production, and iteration align.
3.85%
Average CAC
39.5%
Average Contact Rate
34.2%
Average Close Rate
Why It Worked
The Creative
Principles Behind It.
01
🎯
The Hook Is Everything
The hook determines who self-selects into the ad and who shows up to the sales call. Unexpected, high-contrast hooks generated 35–44% contact rates. Debt-specific language attracted high-urgency viewers, not casual browsers.
02
🔗
Creative Pre-Sells the Close
Close rates of 30–37% are only achievable when the ad and sales call tell the same story. Every concept was built to set accurate expectations — so leads arrived pre-sold with zero mismatch.
03
⚡
Intent Over Volume
A 44% contact rate means nearly half of all qualified leads picked up the phone. High-intent leads close at 2x the rate of high-volume ones. The right creative doesn't just lower CPL — it raises the quality of every lead.
Results vs. Targets
How We Measured
Against Every Goal.
Every metric below is measured against Debt Relief Company – Under NDA’s own internal KPI targets — the exact numbers they set before the campaign launched. No estimates. No extrapolations. Just results vs. goals.
CAC — Cost Acquisition Rate
Ad Spend ÷ Contracts Sent. Debt Relief Company – Under NDA’s primary success metric — lower is better.
Target ≤ 4.5%
MQL Contact Rate
Target ≥ 33%
Contact to CS — Close Rate
% of contacts that became a signed contract. Directly reflects how well the creative pre-sells the lead.
Target ≥ 25%
KPIs Hit or Beaten
6 / 6
Best CAC Achieved
3.2%
Peak Contact Rate
44%
Peak Close Rate
37.5%
Ready for
Winning
Creative?
AdVance produces high-performance video ads for brands running paid social on Meta, TikTok, and Reels. Strategy, scripting, filming, and editing — all handled for you.