How AdVance Creative generated $500,000 in insurance premiums from $36,000 in ad spend — producing 3,000+ qualified leads at $12 cost per lead and achieving a 13.88× return on ad spend for Legacy Life Insurance.
Return on Ad Spend
Premiums Generated
Leads at $12 CPL
Lead-to-Close Rate
Campaign Overview
Life Insurance · Lead generation via Meta
Total spend over the campaign period
In insurance premiums from AdVance-generated leads
The Result
13.88×
For every $1 spent on ads, Legacy Life Insurance generated $13.88 in insurance premiums. $36,000 in ad spend returned $500,000 in revenue — over five months, averaging approximately $50,000 net per month.
3,000+
Total Leads Generated
Qualified prospective policyholders
$12
Average Cost Per Lead
Across the full campaign period
38%
Lead-to-Close Rate
38% of all leads converted to closed policies
Our Approach
01
We began by analyzing Legacy Life Insurance’s target market, audience behavior, and competitor ads to identify gaps and creative opportunities. Understanding exactly who was buying life insurance — and what emotional triggers drove the decision — was the foundation everything else was built on.
02
Our team crafted multiple unique video concepts designed to capture attention in a highly competitive financial services feed. We tested various hooks and ad variations to identify what stopped the scroll and drove qualified clicks — not just curious ones.
03
Once the best-performing ad was identified, we refined and relaunched it with optimised targeting and CBO budget allocation to maximise ROI. Scaling a proven concept — rather than continuing to test unproven ones — is what turned a strong campaign into a 13.88× ROAS result.
Key Results
The complete performance breakdown across the five-month campaign.
| Metric | Result |
|---|---|
| Total Leads Generated | 3,000+ |
| Average Cost Per Lead | $12 |
| Lead-to-Close Conversion Rate | 38% |
| Total Ad Spend | $36,000 |
| Revenue / Premiums Generated | $500,000 |
| Monthly Revenue at Peak | ~$50,000 |
| Return on Ad Spend (ROAS) | 13.88× |
In the Client’s Words
$36,000 in ad spend. $12 CPL over 3,000 leads in the last 5 months. And a 38% conversion on those leads to sales. Pretty much netting me around $50k a month.
Vito Scara · Legacy Life Insurance · Verified Client Message
The Summary
ROAS
Cost Per Lead
Close Rate
Why It Worked
01
🎯
Before writing a single script, we mapped the buyer persona in detail — who buys life insurance, what fears and responsibilities drive the decision, and where competitor ads were leaving gaps. The creative was built around those insights, not around what looked good.
02
🧪
Multiple video concepts and hook variations were tested before budget was committed. Once the winning ad was identified, we stopped testing and started scaling — refinancing the concept with CBO budget allocation to extract maximum ROAS from a proven performer.
03
📊
A 38% lead-to-close rate is exceptional for any industry — in insurance, it’s elite. That number doesn’t happen by accident. It means the creative was pre-qualifying the right buyer before they ever clicked, delivering leads the sales team could actually close.
AdVance produces high-performance video ads for brands running paid social on Meta, TikTok, and Reels. Strategy, scripting, filming, and editing — all handled for you.