How AdVance Creative produced a single Meta video ad for Limitless Alternative Medicine that generated 1,156 patient applications at a $4.28 cost per application — driving the overwhelming majority of all conversions in the account for December 2025.
Applications from One Video
Cost Per Application
CTR · Dec Campaign
AdVance Avg CTR vs 2.94% for Images
Campaign Overview
Alternative Medicine · Patient acquisition via Meta
December 1–31, 2025 & January 1–23, 2026
Across December and January campaigns
Across all AdVance video creatives
The Challenge
Limitless Alternative Medicine needed video creative on Meta that could generate qualified patient applications — not just clicks. The challenge was producing content that could stop the scroll in a health and wellness feed, establish trust with a medical audience fast, and convert viewers into active applicants at an efficient cost.
The primary conversion metric. Each application represents a qualified prospective patient.
% of people who click after seeing the ad. Measures how compelling the hook and content are.
% of viewers who watch through to 50% and 100%. Signals trust and sustained interest.
The Results
A single AdVance video — LL_VID_StuffStocking — generated 1,156 of the account’s applications in December at a $4.28 CPA. Here’s the full breakdown of every AdVance creative across both months.
Meta Video · December 1–31, 2025 · $4,946.98 Spend
Applications · $4.28 cost per application
Why It Dominated
This single creative generated the overwhelming majority of all applications in the December account. A $4.28 CPA at $4,946 spend is exceptional for patient acquisition — and critically, the creative held its efficiency as budget scaled. The 6.69% CTR signals the hook was stopping the right people. The 23.4% 50% view-through rate and 10.9% completion rate confirm viewers were genuinely engaged, not just clicking impulsively.
Meta Video · January 1–23, 2026 · $637.76 Spend
Applications · $8.86 cost per application
Why It Performed
The Underwater creative drove the most applications of any AdVance ad in January — 72 applications at $8.86 CPA from $637 spend. An 8.86 CPA is strong for patient acquisition at this spend level, and the 7.03% CTR confirms the hook is stopping the right audience. With more budget, this creative has the profile of a volume scaler.
Watch-Time Analysis
Video completion rates reveal how engaged viewers actually are. A strong 50% and 100% hold rate in a health and wellness context signals the message is resonating with the right audience.
All AdVance Creatives
Every AdVance-produced creative across both December 2025 and January 2026, with full performance data.
| Creative | Period | Applications | CPA | CTR | Impressions | Spend |
|---|---|---|---|---|---|---|
| LL_VID_StuffStocking_Ebook | Dec 2025 | 1,156 | $4.28 | 6.69% | 96,139 | $4,946.98 |
| LL_Vid_underwater_Ebook | Jan 2026 | 72 | $8.86 | 7.03% | 10,283 | $637.76 |
| LL_Vid_GLP_Ebook | Jan 2026 | 5 | — | 8.94% | 4,306 | $335.94 |
| LL_Vid_CardboardSign_Ebook | Jan 2026 | 18 | $14.84 | 7.32% | 3,922 | $267.17 |
Combined AdVance Results
Across all AdVance video creatives in December 2025 and January 2026 combined.
Total Applications
Peak CTR Achieved
Best CPA Achieved
AAdVance vs. The Rest of the Account
When you stack AdVance video creatives against the image ads and other creative running in the account, one difference stands out immediately: click-through rate. AdVance videos averaged a 7.50% CTR — 2.6× higher than the account’s image ads, which averaged 2.94%.
AdVance Avg CTR
Higher CTR Than Images
AdVance Best CPA
Why It Worked
01
🎯
In alternative medicine, the first 2 seconds either build or break trust. AdVance scripts are designed to open with the patient's experience, not the product. The 6.69%–8.94% CTR range across the top performing ads confirms viewers are stopping because the content feels relevant — not because it feels like an ad.
02
📈
LL_VID_StuffStocking held a $4.28 CPA across $4,946 in spend — an exceptional patient acquisition cost that held throughout the month rather than degrading as budget scaled. Creative that maintains CPA at volume signals the concept is reaching a broad qualified audience, not just a narrow initial match.
03
🔄
Every AdVance batch is built around what the previous batch proved. The January batch introduced new concepts — Underwater, CardboardSign, and GLP — that improved on CTR (7.03%–8.94%) over December averages. Each batch compounds the learning from the last.
AdVance produces high-performance video ads for brands running paid social on Meta, TikTok, and Reels. Strategy, scripting, filming, and editing — all handled for you.