Let's AdVance

tab

Hometab
Campaign Spend Results Cost / Result Reach CTR (All)
⭐ AHF Leads — New $69,892.53 4,717 Leads $14.82 504,849 2.51%
AHF Leads Campaign $640.65 34 Leads $18.84 7,816 2.21%
⭐ Call Leads — ABO $444.73 59 Calls $7.54 13,004 3.19%
Call Leads — New $1,417.72 149 Calls $9.51 33,429 2.81%
Blended Total $72,395.63 4,751 Leads + 208 Calls $14.85 CPL 546,325 2.53%

Dolce

Total Leads Generated

2,200+

Qualified Meta leads over 5 months

Cost Per Lead

$21

vs. $45–$80 industry average

Campaign Duration

5 Mo.

Sustained performance throughout

Savings vs. Industry Avg

~$52

Saved per lead vs. $45–$80 benchmark

Our Strategy

How We
Did It.

A data-driven, iterative approach built on deep audience research, rapid creative testing, and continuous optimisation. We didn’t guess — we tested, analysed, and scaled what worked.

 

01

Buyer Persona & Audience Research

Developed detailed client personas for Dolce MedSpa’s ideal aesthetic patient. Segmented audiences by demographics, interests, life events, and behaviours to maximise relevance and resonance.

 

allel. This surfaces winners quickly and limits downside risk — one creative failing doesn’t kill the account.

02

ABO Testing at Controlled Budget

Launched an ABO (Ad Set Budget Optimization) campaign structure at a controlled daily budget. Tested multiple audience segments and creative angles simultaneously to identify early winners quickly.

 

03

Creative Iteration & UGC Videos

Produced and tested a range of video creatives — from polished brand content to authentic UGC-style testimonials. Continuously refreshed assets to combat ad fatigue and maintain strong CPL.

 

04

CBO Scaling & Refinement

Migrated winning ad sets to CBO (Campaign Budget Optimization) for efficient scaling. Continuously refined targeting and creative to maintain cost efficiency as lead volume grew.

About the Client
 

Dolce MedSpa

Dolce MedSpa is a premier medical aesthetics practice offering a curated range of luxury beauty and wellness treatments — from injectables and laser therapies to body contouring and skin rejuvenation. Their mission is to help clients look and feel their best through medically-supervised, results-driven treatments.

“As demand for aesthetic services surged, Dolce needed a partner who could build a predictable, high-volume lead engine — without inflating CPL.”
 

Services Offered

Botox & Dermal Fillers
Laser Skin Resurfacing
Body Contouring
IV Therapy & Wellness
Chemical Peels
Microneedling & RF
Skin Rejuvenation
Results at a Glance

The Numbers.

Metric Result
Total Qualified Leads Generated 2,200+ Meta Leads
Average Cost per Lead (CPL) $21
Campaign Duration 5 Months
Primary Ad Platform Meta (Facebook & Instagram)
Campaign Type Lead Generation — Instant Forms
Industry Average MedSpa CPL $45 – $80
Savings vs. Industry Average ~$52 Per Lead
At 2,200+ leads, saving  ~$52 per lead    vs. the industry average means Dolce MedSpa generated the equivalent of over $114,000 in cost savings alone — without sacrificing a single qualified lead.

$114K+

Estimated Cost Savings

AHF

Campaign Overview

America's Health First.

America’s Health First is a trusted health insurance provider helping individuals and families across the U.S. find affordable, comprehensive coverage — connecting clients with top carriers including Humana, Cigna, Aetna, and UnitedHealthOne.

ADVance was brought in to build a high-volume, cost-efficient lead generation system through Meta Ads — generating qualified insurance leads consistently across a 5-month campaign window from August through December 2025

  • Period Aug 1 – Dec 31, 2025
  • Platform Meta Ads (Facebook & Instagram)
  • Total Spend $72,395.63
  • Objective Lead Generation
  • Industry Health Insurance

The Solution

A Creative-Led
Meta Ads Scaling System.

A creative-first Meta Ads framework was implemented where budget decisions were driven entirely by ROAS and CTR data — not assumptions, not gut feel, not audience guesswork.

01

Multiple Creatives Launched Simultaneously

Rather than betting on a single asset, several video creatives were tested in parallel. This surfaces winners quickly and limits downside risk — one creative failing doesn’t kill the account.

02

Fast-Hook Messaging Aligned With Funnel Intent

Ad copy and hooks were written specifically to match the mindset of a buyer entering a paid digital funnel — not a cold browser. High-intent framing from the first second of each video.

03

Performance Evaluated at the Creative Level

Budget decisions were made based on individual creative ROAS and CTR — not broad audience-level signals. This gave full visibility into exactly which asset was generating return.

04

Budgets Increased Only on Proven Assets

Spend was scaled exclusively on creatives that demonstrated sustained profitability. Underperformers were cut fast. Winners received compounding budget — limiting risk while maximising return.

Blended Performance

$72K Spent.
4,751 Leads. 5 Months.

Across both winning concepts, not a single target was missed. This is what high-performance creative looks like when strategy, production, and iteration align.

4,751

Total Qualified Leads

Averaging 950+ leads per month

$14.85

Blended Cost Per Lead

63–81% below industry average

546K

Total Unique Reach

546,325 unique individuals reached
💡 The objective was clear: build a repeatable Meta Ads system that could scale revenue profitably — not just generate clicks. Every budget decision had to be tied to a measurable return.
At 4,751 leads, delivering at $14.85 vs. the $40–$80 industry benchmark means America’s Health First generated the equivalent of $119,000–$309,000 in cost savings — leads competitors paid 3–5× more to generate.

~$200K+

Estimated Cost Savings vs. Avg

The Results

4 Campaigns.
One System.

The account ran four campaign types simultaneously — two lead generation campaigns and two call lead campaigns — each playing a specific role in the overall client acquisition system.

⭐ 01 · Top Performer · Primary Volume Driver

AHF Leads Campaign — New

$69,892 Spend · Lead Generation · 99.3% of Total Lead Volume

4,717

Leads Generated

Leads Generated

4,717

99.3% of volume

Cost Per Lead

$14.82

Lowest in batch

Ad Spend

$69,892

Impressions

1.57M

Reach

504K

Link CTR

1.13%

✅ 02 · Solid Performer · Proof of Concept

AHF Leads Campaign

$640 Spend · Lead Generation · Initial Validation

34

Leads Generated

Leads Generated

34

Cost Per Lead

$18.84

Ad Spend

$640

Impressions

9,883

Reach

7,816

Link CTR

1.15%

⭐ 03 · Elite Efficiency · Lowest Cost Per Call

Call Leads Campaign — ABO

$444 Spend · Direct Call Leads · $7.54 Per Call

59

Direct Calls Generated

Calls Generated

59

$7.54 per call

Cost Per Call

$7.54

Elite efficiency

Ad Spend

$444

Overall CTR

3.19%

✅ 04 · Volume Driver · Scale

Call Leads Campaign — New

$1,417 Spend · Direct Call Leads · Highest Call Volume

149

Direct Calls Generated

Calls Generated

149

Top volume

Cost Per Call

$9.51

Ad Spend

$1,417

Overall CTR

2.81%

Results Generated

What We Delivered
for AHF.

Over 5 months of active campaign management, ADVance delivered measurable, compounding results across every performance metric that matters for insurance lead generation at scale.

4,751

Qualified Insurance Leads

A consistent, high-volume pipeline of qualified health insurance prospects delivered over 5 months — averaging 950 leads per month without a single period of significant volume drop-off.

$14.85

Blended CPL — 63–81% Below Industry

With health insurance CPL benchmarks ranging from $40–$80 on Meta, ADVance delivered leads at $14.85 — giving AHF a structural cost advantage that compounds across every dollar spent.

546,325

Unique People Reached

Over half a million unique individuals saw America's Health First ads — building both direct lead volume and significant brand awareness within AHF's core target markets across the U.S.

208

Direct Phone Call Leads at $8.95 Each

In addition to form leads, ADVance generated 208 direct call conversions at an average of $8.95 per call — delivering the highest-intent prospects directly to AHF's sales team by phone.

1.66M+

Impressions Generated

The campaigns generated over 1.66 million impressions across Facebook and Instagram — at an average CPM of $43.49 — keeping America's Health First consistently visible to their ideal audience.

Proven System

Scalable Lead Engine Built

The campaign structure, audience framework, and creative rotation built for AHF is fully proven at five-figure monthly spend — ready to scale further with confidence that CPL efficiency will hold.

Results Generated

What We Delivered
for AHF.

Over 5 months of active campaign management, ADVance delivered measurable, compounding results across every performance metric that matters for insurance lead generation at scale.

4,751

Qualified Insurance Leads

A consistent, high-volume pipeline of qualified health insurance prospects delivered over 5 months — averaging 950 leads per month without a single period of significant volume drop-off.

$14.85

Blended CPL — 63–81% Below Industry

With health insurance CPL benchmarks ranging from $40–$80 on Meta, ADVance delivered leads at $14.85 — giving AHF a structural cost advantage that compounds across every dollar spent.

546,325

Unique People Reached

Over half a million unique individuals saw America's Health First ads — building both direct lead volume and significant brand awareness within AHF's core target markets across the U.S.

208

Direct Phone Call Leads at $8.95 Each

In addition to form leads, ADVance generated 208 direct call conversions at an average of $8.95 per call — delivering the highest-intent prospects directly to AHF's sales team by phone.

1.66M+

Impressions Generated

The campaigns generated over 1.66 million impressions across Facebook and Instagram — at an average CPM of $43.49 — keeping America's Health First consistently visible to their ideal audience.

Proven System

Scalable Lead Engine Built

The campaign structure, audience framework, and creative rotation built for AHF is fully proven at five-figure monthly spend — ready to scale further with confidence that CPL efficiency will hold.

  • Period Aug 1 – Dec 31, 2025
  • Period Aug 1 – Dec 31, 2025
AdVance Creative Agency — Hero
AdVance Creative Agency Portland, Oregon

We Make Ads That
Convert. Generate Leads. Grow Business.

Disruptive, authentic video ads that stop the scroll, win the algorithm, and drive real results for your brand.

Book a Free Call See Our Work →