How ADVance Creative Agency helped Wesley Perspective Funnel turn $26,323 in Meta ad spend into up to 7x ROAS — through a creative-led, data-driven paid social scaling system.
Peak ROAS — Leaf Video 4
ROAS — Leaf Video 6
Total Spend — Profitably Deployed
Campaign Overview
Leaf Video 4 — Primary profit driver
Profitably deployed across both creatives
Both profitable at scale — no collapse
The Challenge
The goal was not traffic or engagement alone — but profitable scale at five figures of ad spend. Three core challenges needed to be solved simultaneously.
Scaling spend beyond five figures while maintaining positive ROAS — most accounts see efficiency collapse as budget increases.
Identifying which specific creatives could hold performance under budget pressure — not just what worked at low spend.
Driving high-intent traffic into a paid funnel without creative fatigue degrading results over time.
The Solution
A creative-first Meta Ads framework was implemented where budget decisions were driven entirely by ROAS and CTR data — not assumptions, not gut feel, not audience guesswork.
01
Rather than betting on a single asset, several video creatives were tested in parallel. This surfaces winners quickly and limits downside risk — one creative failing doesn’t kill the account.
02
Ad copy and hooks were written specifically to match the mindset of a buyer entering a paid digital funnel — not a cold browser. High-intent framing from the first second of each video.
03
Budget decisions were made based on individual creative ROAS and CTR — not broad audience-level signals. This gave full visibility into exactly which asset was generating return.
04
Spend was scaled exclusively on creatives that demonstrated sustained profitability. Underperformers were cut fast. Winners received compounding budget — limiting risk while maximising return.
The Results
Two creatives drove all results. Each served a different role in the account — one anchoring profitability, one driving volume. Together they kept the account profitable across the full spend period.
Return on Ad Spend
High-intent clicks
Total engagement rate
Why It Worked
Leaf Video 4 proved to be a high-intent creative capable of sustaining exceptional profitability even as spend increased. This asset became the primary profit driver within the account — demonstrating that the right creative-funnel alignment can hold ROAS at scale rather than decay under budget pressure. The creative's ability to maintain near-7x ROAS at five-figure spend is a rare and strong signal.
$15,623 Spend · ~3.3x ROAS · Highest CTR in the Account
Return on Ad Spend
Why It Worked
Leaf Video 6 delivered higher click engagement and volume — the highest CTR in the account at 3.74% overall — making it a reliable scaling creative while maintaining healthy efficiency. With the largest spend allocation of the two, it served as the volume engine, driving traffic at scale while Leaf Video 4 anchored profitability. Both creatives remained profitable under increased spend, confirming strong creative–funnel alignment.
Performance Summary
| Creative | Spend | ROAS | Link CTR | Overall CTR |
|---|---|---|---|---|
| ⭐ Leaf Video 4 | $10,700.00 | ~7x | 1.28% | 2.19% |
| ⭐ Leaf Video 6 | $15,623.32 | ~3.3x | 2.23% | 3.74% |
| Total | $26,323.32 | Both creatives profitable at scale | ||
Business Impact
This campaign shifted Meta Ads from experimentation to a reliable, predictable revenue channel with clear decision-making criteria for future scaling.
Neither creative collapsed under budget pressure. Both maintained positive ROAS throughout the campaign — proving the system holds under real scaling conditions.
01
Leaf Video 4 anchored margins. Leaf Video 6 drove reach. Together they created a balanced, scalable account structure — each creative doing a specific job.
02
By tying budget decisions to creative-level data, the account avoided the instability that comes from broad audience-level optimisation — where performance swings are unpredictable.
03
Every scaling decision was traceable to a specific creative signal — making the system auditable, repeatable, and easy to replicate with new creative variations.
04
Deployed Profitably
Peak ROAS at Scale
Winning Creatives
Business Impact
The Meta Ads system built for Wesley Perspective Funnel is now a compounding revenue engine — not a one-time campaign. The structure is designed to grow.
Performance follows the asset, not the targeting set. This makes the system more durable and less vulnerable to platform-level audience changes or iOS-related signal loss.
Both Leaf Video 4 and Leaf Video 6 have demonstrated they hold efficiency under pressure — giving a clear mandate to increase budget with confidence.
The framework is built to test, identify, and scale new winners using the same process — providing a repeatable engine for launching future creative batches.
ROAS floors are set at the creative level, ensuring spend only increases when the numbers justify it. Revenue scales without sacrificing control or efficiency.
If you’re looking to build a profitable, scalable Meta Ads system for your business, AdVance can help.